Your company needs to draw in customers, regardless of the industry or the nature of your clients. According to a recent study, you only have a little over 8 seconds to capture someone’s attention.
Our brains spend a significant amount of time processing visual information, and as a result, we are hardwired to be drawn to vivid colors and powerful pictures.
Whether they are used on your website, billboards, printed materials, or social media, appealing images are a need.
And even if you might be skilled with a smartphone camera, taking your own business photos is not the best choice.
If you have ever come across the work done by Lisa Saad, a Melbourne-based commercial photographer, and seen her work in ‘The Anonymous Man’ series then you can realize how her architectural photography can make a big difference in the same object.
Also, look at her other latest series known as Project 11, where you can see many young boys and girls aged 11 years old and how the transformation takes place in the shape of their bodies.
Here are the reasons why you must hire a professional photographer for advertising.
- People judge any brand based on photos
People evaluate any product based on the images you use to represent your company, whether you like it or not. People will conclude that you are trying to cut corners and if your work is not up to professional standards by hiring an amateur photographer.
- Advertising photos communicate about your business effectively
It is correct when attempting to create an advertising theme through photographers they can do it more effectively to transmit thoughts and feelings unique to your organization and brand.
- Professional photographs can improve your reputation
Hiring a commercial photographer is essential when spending time, money, and resources on a campaign where your reputation is at stake.
Can you picture putting your reputation at risk by utilizing stock photos that your rivals can all access?
- Professionals have the right skills
It takes exceptional talent to capture an image in less than ten minutes on a hazardous job site. You need to work with an advertising photographer in these high-pressure scenarios who will:
- Communicate with you before, during, and also after the shoot
- Develop a proper backup plan
- Show up with all the necessary gear and the backup gear
- Has a professional crew
- They understand what clients want to see in your product
Because they are aware of what clients want to see, experienced commercial photographers have the knowledge, abilities, and aesthetic eye to make your product stand out from the competition.
- They know how proper lighting can make the difference
Lighting can make a big difference in the photograph of any product. They understand very well how the effect of natural lights can be created through a combination of different lights.
- Can effectively show the advantages of your product
Only specially created commercial photography can highlight the distinctive benefits of your company’s goods, services, and culture.
You can contact Lisa Saad Photographer on her Instagram if you are interested in seeking her services for your advertising.